As the clock draws nearer to release day, so the Sims 4 evangelicals grow increasingly desparate in their attempts to make excuses that all is well.
Except Sk8rblaze for the small fact that Sims 3 was being pirated two weeks before its release via a version that could only have come from EA rather than any reviewer (the giveaway was it came with Riverview and not Sunset Valley, as was the original intention) – so your excuse for not allowing reviewers to get it doesn’t hold.
As for ‘Instead of hearing some no name stranger’s opinion on IGN, you are given the gameplay footage right from the developers themselves, and it’s you who is left to decide what you’ll be getting from this game.’ – what a pity that the moment everyone has started shouting out the numerous bugs from the said footage like it’s a pantomime, the excuses continue!
And oh that ‘no name stranger’ was Dan Stapleton, the executing editor of IGN in charge of reviews who first cut his teeth as a journalist with PC Gamer – someone with the experience in the industry to know when matters are amiss and cut through the smoke and mirrors.
Next up in the excuses stakes is JowWow1003, the EA forum’s Sims 4‘s section’s latest yappy dog trying to be in every thread at once as part of his desparate campaign to be one of the ‘big kids’ he so comprehensively failed to be during the Sims 3 era.
Except that ‘all them people’ seems to amount to a singular thread back on the 6th August – started by one of those that has been happy clappy for Sims 4 since day one – and was quickly refuted by everyone else on it bar Alysha1988, one of those original fans lost by the wayside (who tend thus to be the most cynical of all, such is the way…).
It wasn’t even in Bflury’s list of omissions, let alone HystericalParoxsym‘s. When you have to resort to a three week old singular and quickly refuted question to create a straw man like this, you truly are growing utterly desperate for something, anything, to score some sort of points over the naysayers.
Still, it wasn’t as desperate as his attempt a few days back to brush off the loading screens loss-of-will-to-live impending:
The really sad part was he actually thought that was funny – what was really funny was this:
Comes with spending too much time trying to be clever and not paying attention to detail leading to a pratfall – bit like Sims 4 really from what we’ve been told.
Or the even more desperate attempt to brush off the review copy embargo with reference to another rather famous game:
There was a teensie weensie but very significant difference to the Skyrim embargo.
Shall we remind you what that was, kiddiewinks?
That’s right – it was lifted twenty four hours before the release.
Press embargos are standard media management practice – from press releases to review copy freebies – so that interest in a forthcoming product or person doesn’t peak too soon from reviews out weeks before the product release, the start of a tour, and so forth. Public relations and marketing are so intertwined as to be inseparable in the age of the spin doctor.
Skyrim left theirs to twenty four hours before launch, knowing full well it would result in a total and complete internet meltdown – exactly what they wanted to create a stampede to the shops the next day when it was due to launch. All because they were completely confident with their product. They had nothing to fear, and well they knew it.
EA on the other hand are preventing reviews before the release of Sims 4 as best they can by having an embargo until after release day.
Only the completely delusional are refusing to accept this is out of the terror they’re going to be crucified for it, and the only reason they could fear that is if the game has some pretty major problems they’ve so far managed to keep under wraps from the mainstream media (Gamescon attendees and Honeywell however…).
Sadly however there’s quite a few of those, all with rather big mouths.
Don’t worry, so have we and plenty of others that will do our best to ensure as many as possible are forewarned and forearmed.